Will New Guidelines Bring a Cold Start? – The new Dietary Guidelines and the MAHA movement could present challenges for refrigerated & frozen brands.
The new USDA Food Guide Pyramid wasn’t the only thing that got turned upside-down by the latest iteration of the Dietary Guidelines for Americans and the “Make America Healthy Again” drive by the Deptartment of Health and Human Services.
Reformulation to meet the key changes of more full-fat dairy, promotion of animal-derived proteins (generalized simplistically as “eat more meat”) and replacement of artificial colorants will present specific challenges for refrigerated and frozen foods processors and manufacturers.
