Bringing flavor innovation to better-for-you snacks
KANSAS CITY — From pretzels to popcorn, fruit bars to meat sticks, and trail mix to puffed legumes, packaged better-for-you snacks are getting bolder with flavor innovation to stay competitive in the burgeoning snack category. No longer are manufacturers relying on just the healthful halo of their products for a sale. They are seeking to satisfy the flavor cravings of mindful snackers.
